This week on The New P&L TO THE POINT we break down and analyse our conversation with the phenomenal Owen Eastwood, high performance coach to some of the world’s most recognised sports teams and business brands and author of the outstanding new book Belonging – The Ancient Code of Togetherness.

In his book Belonging, Owen discusses the Māori idea of Whakapapa - which embodies our universal human need to belong and is a powerful spiritual belief that each of us is part of an unbroken and unbreakable chain of people who share a sacred identity and culture. Owen places the concept of Whakapapa at the heart of his approach to maximise a businesses and a team's performance.  Today on The New P&L, Paul discusses:

· the link between inclusion, belonging and performance

· belonging as a basic human need

· belonging an opportunity for business leaders.

· creating cultures of empowerment, ownership and responsibility

· why we all (not just leaders) have a key role to play in building an inclusive business

· the micro-aggressions that forcefully mitigate against the development of great business cultures built on powerful values

· the commercial benefits to belonging and inclusion

· Owen’s work with the England football team before Euro 2020

At The New P&L Brand Purpose Institute we work with business leaders, employees and entrepreneurs just like you and empower them to build brands with purpose, on purpose. We do this through an extensive range of workshops, consultancy and strategic counsel and keynote presentations. If you want to discuss how to build a brand with purpose on purpose, please don’t hesitate to get it touch at principlesandleadership.com!

Join The New P&L Movement for more Principled Leadership and more Purpose-Led Businesses: www.principlesandleadership.com

Insta:  @principlesandleadership

LinkedIn: LinkedIn/company/principlesandleadership

Twitter: @TheNewPandL