Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each week, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

This week on The New P&L we make a slight shift on the usual format for The New P&L to the point and discuss a reoccurring theme that has underpinned many of the conversations we have had over recent weeks with our guests - that theme is Persistence. The persistence we need as business people and as entrepreneurs. We discuss:

· Why you need purpose and persistence

· ‘Persistence beats resistance’

· Why the persistence that drives the passion is greater than the resistance that pushes back against it

· Why the Rocks of Resistance on the path to success are both external and internal

· The narratives we tell ourselves and the beliefs they reinforce

· The contradictions in our creativity and passion

· Why there is no neutral internal narrative

· Giving yourself the gift of gratitude

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