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The New P&L TO THE POINT on Rebranding Creativity & the Power of Mentoring
Welcome to this week's The New P&L TO THE POINT - a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and tips on how our listeners may practically apply them in their businesses.
Today's The New P&L TO THE POINT analyses this week's The New P&L conversation with Heide Cohu, former Global Director of Creative & Brand Communications for Bacardi and former global communications lead for Red Bull's Stratos project, now founder of the influential UK-based brand experience agency, The Studio of Art & Commerce.
In this episode, we break down and analyse two of the key themes to come out of the conversation with Heide. We start by discussing the critical role creative thinking will play more broadly in business as we all slowly exit the pandemic over 2021; reflecting on the belief that if creativity wasn’t important for some businesses before, it certainly will be now and how leaders who don’t actively and comprehensively apply creativity and creative thinking right across their businesses will be those most likely to not survive the coming year. We go on to consider whether the concept of creative thinking and creativity actually needs a rebrand when it comes to their application in business - changing the perspectives around what they constitute and how they benefit business.
We then discuss the critical role mentoring should and does play in business and how in this regard, we need to firmly act in the way we believe change should happen. Not just agitate, not just talk, make grand statements about inclusivity for example, but take action: help, mentor, engage, meet, talk, encourage. There is an incredible amount of talent that just needs even a glint of light, of hope to allow it to break out and flourish.
If you enjoyed today's The New P&L TO THE POINT episode, take a moment to listen to this week's full The New P&L interview with Heide Cohu - Episode 78.
You can learn more about Heide and her team by going to: www.studioartcommerce.com
To register your interest and receive a 50% off voucher code for our ‘The New P&L: The First 50 – Learning from Leaders’ book, to be published in May 2021, go to: https://bit.ly/3b0zYXN
To register your interest in and receive a 25% off voucher code for our ‘Creative Thinking for Leaders’ Workshop, launching in April 2021, go to: https://bit.ly/3qfjlhH
To register your interest in and receive a 25% off voucher code for our ‘Principles, Purpose & Profit’ Workshop, launching in April 2021, go to: https://bit.ly/3af6CWs
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By The New P&L Institute
5
33 ratings
Welcome to this week's The New P&L TO THE POINT - a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and tips on how our listeners may practically apply them in their businesses.
Today's The New P&L TO THE POINT analyses this week's The New P&L conversation with Heide Cohu, former Global Director of Creative & Brand Communications for Bacardi and former global communications lead for Red Bull's Stratos project, now founder of the influential UK-based brand experience agency, The Studio of Art & Commerce.
In this episode, we break down and analyse two of the key themes to come out of the conversation with Heide. We start by discussing the critical role creative thinking will play more broadly in business as we all slowly exit the pandemic over 2021; reflecting on the belief that if creativity wasn’t important for some businesses before, it certainly will be now and how leaders who don’t actively and comprehensively apply creativity and creative thinking right across their businesses will be those most likely to not survive the coming year. We go on to consider whether the concept of creative thinking and creativity actually needs a rebrand when it comes to their application in business - changing the perspectives around what they constitute and how they benefit business.
We then discuss the critical role mentoring should and does play in business and how in this regard, we need to firmly act in the way we believe change should happen. Not just agitate, not just talk, make grand statements about inclusivity for example, but take action: help, mentor, engage, meet, talk, encourage. There is an incredible amount of talent that just needs even a glint of light, of hope to allow it to break out and flourish.
If you enjoyed today's The New P&L TO THE POINT episode, take a moment to listen to this week's full The New P&L interview with Heide Cohu - Episode 78.
You can learn more about Heide and her team by going to: www.studioartcommerce.com
To register your interest and receive a 50% off voucher code for our ‘The New P&L: The First 50 – Learning from Leaders’ book, to be published in May 2021, go to: https://bit.ly/3b0zYXN
To register your interest in and receive a 25% off voucher code for our ‘Creative Thinking for Leaders’ Workshop, launching in April 2021, go to: https://bit.ly/3qfjlhH
To register your interest in and receive a 25% off voucher code for our ‘Principles, Purpose & Profit’ Workshop, launching in April 2021, go to: https://bit.ly/3af6CWs