Welcome to this week's The New P&L TO THE POINT where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

Today’s episode of The New P&L TO THE POINT breaks down and analyses our conversation with Dr. Cliff Kapono - highly-respected scientist, environmentalist, professional surfer, journalist and conservationist. We discuss:

· How identity and culture shapes perspective

· The responsibilities we have as the holders of the future of our company cultures

· The power of storytelling and the crucial role it plays in the building of communities of common purpose, perspective, understanding

· Whether storytelling in a business context is a reframing or just a rebranding of what we already do

· The value of stillness and the opportunity we currently have to embrace it

· The dangers of too little or too much introspection

To learn more about Cliff, go to: cliffkapono.com

Instagram: cliff_kapono

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