There’s an irony at the heart of many businesses –  owners, leaders and management teams constantly calling for greater creative thinking from their employees to help ensure their businesses can thrive in an ever-competitive market. However, when you open the doors and look inside many of these businesses, this treasured creativity and creative thinking remains often too narrowly defined and then confined to the marketing department; where it is unable to deliver on all the rich, untapped potential it could offer the business as a whole.

In this week’s The New P&L TO THE POINT we discuss whether creativity needs a rebrand to help change the perceptions of the real commercial value of creative thinking to a business, as well as how a mix of creative freedoms and frameworks can help it to flourish and deliver tangible benefits to a business’s strategic, operational and commercial arteries.

The New P&L Creative Thinking for Leaders programme: www.principlesandleadership.com/creative-thinking-for-leaders-workshop

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