In this week’s The New P&L TO THE POINT we discuss ‘Why pitching purpose is like selling socks. We consider:

· The seemingly bizarre comparison made between purpose and the simple sock

· Socks and purpose as a functional accessory

· Why it’s sometimes hard to sell the inherent value in something

· Why purpose should be the foundation for all businesses

· Why purpose is too often neglected in business

· How the true value of purpose is often not recognised until something goes wrong

· The fact that you can’t switch on purpose just when it suits

· Investing in purpose

· How purpose pumps the blood of business and feeds the commercial, operational and strategic arteries

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