Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each week, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

This week on The New P&L we break down and analyse our conversation with Sarah Kay – author of the brilliant new book, Brand New World: Define the Role of Your Brand to Create a Bold Future.  Sarah founder of create a bold future, a global brand advisor and the former head of global brand innovation for Nike.

Host of The New P&L TO THE POINT, Paul, discusses his views on:

· What could be achieved on a regional and global scale from a business perspective, if brands chose to work collaboratively together for the greater good

· Why the pandemic offers some hope of the possibility of some form of collective action from brands

· What happens when the collective necessity of the moment and the size and scale of the perceived challenge, meets a forceful will to do something for the collective good

· Why incredibly complex problems often invariably boil down eventually to incredibly simply solutions

· Why ‘Will’ is the incredibly simple solution

· How courage sets the foundation for Will

· Why ‘Will’ is the only true driver of real change

· What defines great leadership

· Courage in leadership

Join The New P&L community:

LI: https://www.linkedin.com/company/principlesandleadership/

Twitter: @TheNewPandL

Insta: @principlesandleadership

To join The New P&L movement go to: www.principlesandleadership.com and subscribe.