In this episode of Founders in LA, Tuan Ma, the Founder and CEO of PlayersOnly, shares insights into his AI-powered sports social network, designed to be the LinkedIn for the sports industry. Ma discusses the platform's role in helping athletes, especially college students, navigate the new Name, Image, and Likeness (NIL) landscape, emphasizing the need for a professional online presence beyond casual social media platforms.

Ma describes the challenges young athletes face in brand building in the era of NIL and explains how Players Only assists athletes and their parents in managing their sporting and branding responsibilities, highlighting the platform's initial success and its strategic focus on both college-level and professional athletes.

Ma also delves into the parental involvement in athletes' careers, the evolving dynamics of athlete branding, and the potential of partnerships with pro athletes to enhance their social media presence.