When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also search” which most frequently than not have a lot of relevancy to what you are searching and sometimes may even have the answer.

In this week’s conversation Grace and Liel talk about Google’s strategy to keep users longer on the platform finding new queries, served to them courtesy of Google, and how this impacts your law firm’s website’s traffic but most importantly, how to use this to your advantage.

The conversation explores how Google will leverage its shift towards predictability for increasing its ad revenue through search pay per click and why it will impact the way your Google Ads campaign is running.

Resources mentioned on our episode:

• New on Google “People Search Next”
• How Smart Campaigns Work

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