Christian talks about "The New Rich," a concept explored by Tim Ferris, in which new 'wealth' is defined by streams of income and the amount of mobility one has. Additionally, Christian talks about building a brand and a vision for a different kind of commercial brand.

00:00 Intro00:13 Shout out Amir, Ari, Elias!00:50 Branding and the New Rich (The 4-Hour Work Week).02:57 No rules in music (and most other things).03:52 Donald Glover is pushing what we think about (commercial) artists.04:53 Christian talks about their card with aspirations made 4 years before this published.06:14 Vanity and image (actively make work).07:26 Put yourself out there and see what works.12:10 Responsible creation.15:52 Brand philosophy (for the time being).18:50 Paranoia about music industry.19:24 Outro.