Personalization has come a long way from simply adding a first name to an email subject line. Today, leading brands are using data, technology, and a culture of experimentation to create experiences that truly connect — and scale.

In this episode of Tech Transformation, sponsored by Contentful, Gabriel Dillon, go-to-market lead for personalization at Contentful, shares what “good” personalization looks like right now, and what it takes to move from good to great.

Listen to learn:

How leading brands are defining and measuring effective personalization

Why success depends on connecting experiences across every channel

The metrics and signals that show when personalization is actually working

How to rethink content operations to keep up with rising personalization demands

Cultural and organizational shifts needed to support continuous experimentation

Common misconceptions about scaling personalization and how to overcome them

Lessons from other industries that are setting the bar for personalization

How AI is shaping the next generation of personalized customer experiences