Cognixia Podcast

The New Salesforce AI Upgrade – Einstein Copilot AI


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Hello everyone and welcome back to the Cognixia podcast. Salesforce is an easy-to-use, simple-to-set-up, all-in-one CRM platform that helps you take your business to the next level. It offers a multitude of products under its umbrella for different sizes of businesses and different business needs. It is the world’s most trusted customer relationship management platform that can help an organization’s marketing, sales, commerce, service, as well as IT teams work as one irrespective of where in the world they are all located. Every tea, even every team member could be in different parts of the world and Salesforce would bring them together virtually to ensure operations take place seamlessly, without a hitch. It is used by over 150,000 companies, both big and small to manage and grow their businesses. If you browse their website, you will see how Salesforce helps businesses save up to 20 hours of work each week which can be used more productively in doing important tasks, it helps improve sales productivity by up to 29% while reducing support costs by up to 27%, and even reduces the customer acquisition costs for organizations by up to 27%.

Salesforce, after all, is a cloud-based software designed to help businesses connect to their customers in a whole new way, so they can find more prospects, close more deals, and wow more customers with their amazing service. In the recently concluded Salesforce World Tour New York 2023 event, Salesforce announced expanded capabilities of its Generative AI assistant called Einstein Copilot as well as enhanced integration with Apple offerings. The Data Cloud Vector Database is being added to the Salesforce Data Cloud which would allow both the Salesforce Data Cloud as well as Einstein Copilot to handle large amounts of unstructured data.
The Data Vector Cloud Database is expected to be a very major enhancement for the Salesforce Data Cloud and the pilot for the same is expected to be launched in February 2024. But what is this Data Vector Cloud Database? It is an integrated vector database support that enables a user to use a wide variety of data types. Using this, unstructured data like PDFs, emails, audio files, social media content, etc. can be combined with structured data such as purchase history, customer support cases, and product inventory.
Salesforce also has a Generative AI assistant called Einstein Copilot. Einstein Copilot, once the pilot we just mentioned is launched, will be able to use unstructured data to respond to questions and perform analysis by accessing the data for the same through the Salesforce Data Cloud. Einstein Copilot is also expected to become available to users around February 2024.


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Cognixia PodcastBy Cognixia