Parents: Are you Listening?

We sit down with Joe Souza, Director of Security for the University of Florida and discuss his journey in helping the university in their quest to be a top five public university.

Joe is sold out on the mission of his university to be a preeminent brand within the public education sector. And that is the difference. He starts with the vision, mission, and core values of the university, and then determines how his program contributes. 

For those of you who are parents of prospective university students, pause for a second and reflect whether you and your child prioritized security and safety in your scorecard for evaluating a university. Do they prosper because you and they know they are safe and secure?

What I appreciated is Joe’s efforts to help his university leverage his program to ensure that all the other elements of the scorecard are not radically diluted by an otherwise predictable event or a poor response. That is value protection and value generation.