Join TJ in todays episode exploring the pivotal role of core values in guiding both business and personal journeys. We emphasize that perfection isn't necessary when launching a business. Instead, focus on crafting clear core values to steer decision-making. A well-defined business vision acts as your North Star, guiding your path to success. We also discuss the game-changing impact of hiring based on shared core values to build a cohesive and purpose-driven team. Take your time in developing these core values; it's not a one-size-fits-all process. Moreover, we challenge you to reflect on your personal values and whether they align with your life choices. Join us in discovering how living by your core values can transform your business and your life.