The New Skool

The New Trust Signal: Why Client Reviews Are the Future of Advisor Marketing with Rishi Bharathan


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Since the SEC’s 2023 marketing rule update, client reviews have become a game-changer for financial advisors—fueling both trust and search visibility. In this episode, Rishi Bharathan, CEO of WiserAdvisor, shares why reviews are no longer optional and how even a handful can dramatically improve your SEO and credibility. We dive into how to start collecting reviews strategically, address concerns around negative feedback, and use authentic client voices to build real competitive advantage. Whether you manage $25M or $250M, this conversation will help you rethink organic growth in a review-driven world.

Key takeaways:

  • Prospects form up to 90% of their impression before ever speaking with you—your reviews matter.
  • Google rewards user-generated content, making reviews a powerful SEO tool.
  • A sustainable review strategy starts with a representative client sample and builds trust over time.

Connect with us: 

  • Rishi Bharathan on LinkedIn
  • WiserAdvisor Website
  • Candice Carlton on LinkedIn

Want to learn more…

  • Visit ficommpartners.com
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The New SkoolBy Candice Carlton

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