It's official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle.

But here's what's still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible?

In this episode, David Brickley breaks down what's actually changing, what remains unknown, and what it means for creators, marketers, and sports orgs that rely on TikTok for discovery and reach.

READ: SBJ Article: https://www.sportsbusinessjournal.com/Articles/2025/10/15/tiktoks-us-only-split-could-shake-up-sports-and-entertainment-marketing/

📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

--------------------------------------------------------------------------------------------------------------------------------------------------------------

STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley