When one of our new listeners asked us what we would do differently and where would we focus our energies if we were starting all over again in the reseller channel, we put ourselves in the shoes of a newbie. What is the value proposition of a VAR over direct sales? How has the channel changed since Dean was on the VAR side? What have some of our actual VAR partners said they would do differently? Where do we recommend new VARs focus their time and energy? Finally, we’ll share a bit about how BlueStar helps and some personal advice.

Thanks to Danny Cedano at DBK Concepts for suggesting this topic!

#VARValue - Even if you’re an established veteran in the industry, why is it important to think like a newbie or consider what you’d do if you started over again?

TEConnecting with us:

Dean - Most popular days to work in the office and AI imagines "living" buildings

John - Combustible poop

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