In this episode we explore the evolving world of higher education marketing. 

We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities. 

The episode also highlights innovative marketing strategies, including case studies of successful digital campaigns, and the use of messaging apps like WeChat and WhatsApp to connect with international students. 

We also touch on emerging trends such as the rise of credentials and the importance of personalized marketing. 

Tune in to understand how universities are adapting to these changes and what the future holds for higher ed marketing.

00:00 Introduction to Higher Education Marketing Insider
00:44 The State of Higher Education in 2024
00:55 Challenges in the Application Process
01:41 Economic Realities and Enrollment Trends
02:19 Innovative Marketing Strategies
02:59 Case Study: Advanced Education's Success
03:38 Digital Marketing Insights
04:01 WeChat vs. WhatsApp for International Students
07:45 Career Opportunities in Higher Ed Marketing
09:17 Future Trends and Final Thoughts
10:11 Conclusion and Final Reflections

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing