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Meta ads are still working, but most brands are making them way harder than they need to be.

In this episode of The Checkout Podcast, we go pure tactical on Meta Ads: what’s working right now, how to test creatives without blowing up your account, and why most people obsess over “structure” when the real game is decision-making and creative systems.

We break down the real fork in the road that every brand and media buyer has to choose:

Do you dedicate spend to every creative test?

OR

Do you drop new creatives into proven campaigns and let Meta pick winners?

Whether you’re running Advantage+, scaling a brand past 7-figures, or stuck in the cycle of constantly tweaking things out of paranoia, this episode will give you a clearer framework to make decisions with confidence.

⸻

What You’ll Learn In This Episode

• Meta ads in 2026: what’s actually changing and what’s not

• The two testing philosophies that control everything in your ad account

• When testing everything will tank performance (and when it helps you scale)

• Why most brands are overcomplicating campaign structure

• How to know if your tactics are outdated without ruining what already works

• How to find winning ad angles faster than ever (even if you feel stuck)

• The 50/30/20 creative framework (internally proven → outside inspired → outside-the-box)

• How top brands stay consistent while still finding new winners