Scott Williams is the Chief Operating Officer at the Newseum in Washington D.C, (“Traveler’s Choice, Top 25 Museums in the World” by TripAdvisor.com). He manages the teams responsible for sales, marketing and public relations for the Newseum and Newseum Institute, serves on the boards of The DC Chapter of the American Advertising Federation and is a published author.

In today’s discussion, Scott and I talk about how to activate museum guests, things he learned from an Elvis tribute artist contest, and a social media campaign the museum promotes annually that gets people to think about a day #withoutnews.