In this podcast, our host Srinidhi Shama Rao, Senior Partner, TheMathCompany, interviews Ishan Basu, Partner, TheMathCompany, who has a wealth of experience in the field of analytics, across Retail, CPG & Insurance industries. Catch this podcast for pertinent insights on how behavioral analytics is making huge waves and shaping decisions in industrial and political landscapes.

Tune in!

Timeline:

0.00s – Introduction

1.44s – What’s the next big thing in analytics that can add immense value to organizations

2.17s – The large gold mine of customer data & insights that brands can leverage

5:34s – What is Behavioural Analytics?

7.07s – How a Pizza Delivery Business Tailored Services by Tuning into Customer Cues.

9.12s – Attitudinal Segmentation of Customers

10.50s – How & Where Do You Tap into Keen Customer Data & Insights?

15.12s – How Would This Play Out in Automobile, Retail, CPG or BFSI Industries?

24.13s – Behavioral Analytics in Societal & Political Landscapes

26.24s – How Can Data Scientists Start Leveraging Behavioral Analytics?

30.27s – Conclusion