In this episode of The Optimism Show, Kris sits down with Lucas, the founder of Pods.media, to dive deep into the rapidly emerging world of onchain podcasting. Together, they unpack why moving podcasts and media onchain is more than just a trend—it’s a fundamental shift that empowers creators to monetize from day one, build direct relationships with their audiences, and experiment with new models that go far beyond traditional advertising.

Lucas explains how tools like NFTs, creator coins, and stablecoin-based payments are opening up fresh opportunities for podcasters of every size, from beginners earning their first few dollars to established creators exploring new community-driven models. The conversation also covers the challenges of bridging Web2 audiences into Web3, the importance of the social graph for understanding and rewarding fans, and Pods’ vision for solving distribution and growth—the toughest problems in media today.

If you’re curious about how onchain media is evolving, the trade-offs between NFTs and creator coins, and what the next wave of the creator economy might look like, this episode is packed with insights, examples, and forward-looking ideas you won’t want to miss.

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DISCLAIMER: The content of this episode should not be considered financial advice. Past performance is not indicative of future results. Digital assets and DeFi protocols have risks, including capital losses. Please DYOR.