What makes Apple’s recent customer letter on iPhone privacy so important? How will data security play into future business strategies and customer purchase decisions? In this episode, we discuss the importance of encryption, the opportunity for companies to compete on security and trust, and the ethics of experimenting with users.

"I actually see that as being a trend that will come out of this. We see companies have classically competed on features, or technology, or prices. Now they're competing on design. I think another thing we're going to see companies competing on is data security and respect for their users." — Austin at 19:16

Apple's Customer Letter: http://www.apple.com/customer-letter/

Facebook study: http://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds

UXPA Code of Ethics: https://uxpa.org/resources/uxpa-code-professional-conduct

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Austin on Twitter: Twitter.com/ustinKnight

Geoff on Twitter: Twitter.com/dailydaigle

Matt on Twitter: Twitter.com/mattrheault