NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that recently won the 10th NextGen Competition -- a race to develop the smartest electric vehicle innovation. In addition, we talk to two NextGen mentors and judges, Natalie Sneed from Kia and Sharon Kondo from One Team Advertising. Tune in to learn the importance of auto innovation and the next generation from the experts -- and how the student team came up with a unique project that incorporates consumer needs and current trends.

Guests:

• Natalie Sneed, Research Manager, Regional Strategy Management, Kia Motors

Resources: 

• Release: System to recycle Lithium-Ion batteries from EVs, hybrids win GfK NextGen Hackathon

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead