Marketing and advertising are changing all the time, and the skills of a marketer of today and those of tomorrow will not be the same.

Dr Alan Gilchrist joins Josi to talk about the evolving world of marketing, the skills you learn on a marketing degree that prepare you for an ever-changing market landscape, how they can be applied in many different fields, and how a Lancaster marketing degree can help students become resilient and adaptable.

Alan explains how his work around marketing strategy translates market research into actionable practice, and how students bring important insights into the next generations of customers.

Find out more about Alan and his work here: https://www.lancaster.ac.uk/lums/people/alan-gilchrist