In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by returning guest Pete Williams, former Director of Data at Penguin Random House, to discuss the findings of Cynozure's 2026 report, The Next Horizon: Data, AI and Impact. Drawing on insights from senior data and analytics leaders, they explore a persistent challenge: while expectations of data teams have shifted towards impact, investment often remains focused on platforms and foundations. Jason and Pete reflect on why demonstrating value is still difficult, what the report reveals about priorities, decision-making and data leadership, and the gap between having data and using it effectively. Read the full report to explore what Cynozure's 2026 Data & AI research reveals about turning capability into value. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.