What if I told you that switching a single $20/month subscription could completely transform how you find and engage top talent?

That's exactly what happened when I started playing with Perplexity AI - and the results are mind-blowing.

In the latest episode of The Next Step:

🎯 The "Persona Channel Finder" - An AI prompt that uncovers hidden communities where your ideal candidates actually hang out (spoiler: it's not just LinkedIn)

🚀 10 Recruiting Hacks with names so impressive they practically guarantee a promotion (seriously, try saying "Competitor Hiring Velocity Radar" in your next meeting)

💌 The Outreach Angle Generator - How to craft cold messages that actually resonate instead of getting ignored

Here's the kicker: I demo this using civil engineers as an example, uncovering everything from niche Discord communities to specialized newsletters that most recruiters have never heard of.

Why This Matters Now: While your competitors are waiting for IT to roll out expensive AI tools, you can master these skills TODAY using accessible platforms like Perplexity, ChatGPT, and Claude.

The future belongs to recruiters and employer brand professionals who understand that it's not about the tool - it's about the skill.

[Watch Episode 019 Now →]

Ready to become the recruiter who finds talent where others can't even look?

Cheers,

James

P.S. Employer Branding Makes Every Recruiter Your Best Recruiter

P.P.S. The Employer Brand Buyers Guide now has 25 companies listed and a whole new section on how to ensure your EB project is successful!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com