Building a business is like building a construction project. You need to know what you want the end product to be. You need to know what you have to work with. You need to have a plan for building and then build accordingly.

Who you are is like the ground you build on.

Just like building on sand is different than building on clay. You need to know who you are and then build the business so that you will be able to support it. Your why is the thing that supports everything else. This is who you were made to be.