Logos. Everywhere you look — on the field, in the stands, even in the Gatorade you drink. But behind every logo is a check, and behind every check is a billion-dollar business model. In this episode, Zach breaks down how sponsorships quietly bankroll the NFL — from naming rights that fetch $20 million a year to exclusive “official partner” deals that lock entire industries out of the game.

You’ll learn how the hierarchy of sponsorship works — league-wide versus team-level — and why “official” categories like apparel, betting, and streaming cost a fortune. We’ll talk about the brands reshaping modern football (Nike, FanDuel, Amazon), the science behind stadium naming rights, and how emerging tech and data deals are creating the next frontier of NFL monetization.

Because whether it’s the logo on a jersey, a stadium name, or the Gatorade cooler on the sideline — it’s not just branding. It’s business. Follow us on X, TikTok, and Instagram (links in our bio), and remember: the money always tells the story. We appreciate the support!