Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as well as the NFL's postseason narratives.

The episode also features discussion of the ongoing MLB lockout negotiations as well as a look-ahead to the Super Bowl Half Time Show featuring Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, and Mary J. Blige.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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