Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

The @NHL uses Twitter to rally new fans

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

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The @NHL uses Twitter to rally new fans

The @NHL uses Twitter to rally new fans