Politeness might win you compliments — but it won’t win you clients.

In this sharp episode of Booked from the Dead, Mason and Jay dissect the follow-up habits that feel friendly but fail to convert. Jay shares his “just checking in” struggles, while Mason shows how overly cautious messaging leads to missed revenue and confused leads.

You’ll hear how unclear language causes drop-off, how decision fatigue plays a bigger role than most realize, and how one phrasing tweak helped a law firm triple their booking rate in under a week.

This one’s for the people-pleasers, the over-apologizers, and the service pros trying to be liked instead of remembered. You'll leave with a punchy, respectful message format that moves leads to action — without feeling like a pushy salesperson.