The Nigerian Hustle

Send us Fan Mail

Tayo Bello (aka Waa Sere) is an educator and artist who discusses Yoruba culture and language on his social media platforms. He is based in Ibadan. 

Send us Fan Mail

Olaoluwasumbo "BigMa" Olundegun is a singer/songwriter, MC, freelance presenter and writer in Lagos, NIgeria.

Send us Fan Mail

Toks Aruoture is the founder of The Baby Cot Shop, a luxury baby furniture brand located in Chelsea, London. She has established herself as a significant figure in the luxury baby furniture market, focusing on craftsmanship and luxury. Her entrepreneurial journey began after leaving a career in pharmaceutical sales to launch her interior design business, which eventually led her to establish her first retail store in the United States. The 2008 financial crisis led her to relocate back to the UK, where she identified a gap in the market for luxury baby furniture, leading to the establishment of her company as an online destination for expectant parents. Years later, she transitioned the business into a brick-and-mortar store.

Her influence extends beyond her business ventures. She is an inspirational speaker, sharing her expertise and experiences at conferences and corporate events, with a client list that includes notable names like PricewaterhouseCoopers and Spring Fair, UK. She has been recognized for her work, being one of fifty business owners selected by the UK Government in their GREAT Inspirations Campaign for her remarkable response during the COVID-19 pandemic.

Her commitment to personal and professional growth is evident in her various initiatives, including hosting the acclaimed podcast "Living Inside Out with Toks," which focuses on entrepreneurship, faith, and mindset. Through her speaking engagements and coaching, Toks helps women in business identify and overcome limiting beliefs, allowing them to maximize their gifts for exponential growth. 

Send us Fan Mail

Atuma Chidi is a teacher and education entrepreneur. He is the Coordinator of Deo Gratias Tutors in Lambe, Ogun State.

Send us Fan Mail

Anthony Kehinde Joseph is a screenwriter with more than 20 titles to his credit. His latest work, Ijakumo: The Born Again Stripper, is currently showing in cinemas across Nigeria.

Send us Fan Mail

Jide Alli is a reality TV director with more than 14 credits to his name. He has been a series director and content director on such shows as Big Brother Naija, Project Fame, Nigerian Idol, and most recently, the Real Housewives of Lagos. 

Send us Fan Mail

Azeez Amida is the CEO of Pan African Towers Ltd. He has over 18 years of professional experience that cuts across 6 countries and over 12 industries including telecommunications, fast moving consumer goods, healthcare, investment banking, private equity, art, publishing, etc.

But that's his Clark Kent persona. When he puts his cape on, he is, in his own words, "on a mission to help BUILD a new generation of leaders, professionals, and businesses with enough capacity to make Africa the next world leader on all fronts." 

He is the author of the book "EPE Principle: understanding the opportunity cycle." EPE stands for Enter, Perform and Exit.

Send us Fan Mail

Oluwabukola Ajayi (first of her name, slapper of goat balls and Baba Iskilu's worst nightmare) is a butcher and livestock supplier in Lagos, Nigeria. Find her on Instagram at @lagosbutcher or contact her via WhatsApp at +2348188887438.

Send us Fan Mail

Shola Edu is the Creative Director of "Deluxe Creation Studios" in Ebute Meta, Lagos. He is a game developer, a 3D/2D Animation & Graphics Designer,  and an Arsenal fan.

Send us Fan Mail

Edem Dorothy Ossai is the founder and executive director of Mentoring Assistance for Youths and Entrepreneurs Initiative (MAYEIN). Her organization started as a mobile library for rural and impoverished communities in Oyo State, but now does everything from vocational training to tutoring for students who are trying to get into universities.

We talk about the childhood observations and experience that led Edem to advocacy work, which ultimately led to creating her organization; we discuss how she tries to engineer cultural change in the communities she serves and the challenges of keeping young people engaged in her programs. We also talk about some success stories of her work, the importance of role models in mentoring young people, and a lot more.