Nike pays homage to the real women of football with a powerful partnership Nike Shox re-launch with designer Martine Rose, just in time for the UEFA Women’s Champions League. Societal statements in marketing are forever our forte and love - and this campaign is pretty pivotal. 

TikTok have announced employee layoffs, in the same way other major tech companies like Google, Apple & Tesla have in-line with global economic struggles in the US & Europe. Audience reach begins to rival business cash flow in priority, but what really wins? We ask where this will likely turn next. 

BMW are now offering heated seats as a monthly subscription. Is the world going subscription mad? Do we love it? Our conversation turns to what other brands could do to increase their takings as well as giving to their customers. 

Working From Van or just travelling aimlessly? Van-life start-up, Kift promises “shared values, healthy lifestyles and a life of exploration to work, celebrate, create, share stories and laugh and cry together.” (take a breath) with their new offering. This all sounds a little too deja-WeCrashed, but could it be just what we need?