Founder/CEO of Women Are Worthy Ettie Rutherford, outstanding educator, author, and women’s advocate, provides a knowledge-based consultancy that ensures programs and services for women who want to achieve their goals with a minimum amount of stress.

Her authenticity and competence are evident through her lived experiences as well as her profession.

Ettie’s life story as portrayed in her well-acclaimed book, Women Are Worthy: Why Perch Like A Chick When You Can Soar Like An Eagle, coupled with her outstanding work as Elementary School Principal, Educational Policy writer and Anti-racist expert, enables her to provide step-by-step strategies to support women to competently achieve their goals without being overwhelmed with stress.

Women Are Worthy: Why Perch Like A Chick When You Can Soar Like an Eagle” establishes her credibility as it details that despite teenage pregnancy, years of emotional abuse from her ex-husband, and being abandoned in Calgary with four children she continued to teach full-time and improve her education…. graduating from the University of Calgary with a Bachelor of Education degree, a Graduate Diploma in Curriculum and Instruction and finally a master’s degree in education.

To competently serve women, Ettie has devised R-I-S-E-U-P, a comprehensive system, which is the basis of programs that assist women to build bridges while using challenges as stepping stones to achieve their goals.