Maize & Blue Review Podcast

The NIL Landscape: Interview with Darren Heitner


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In this special edition of the Maize & Blue Review Podcast, Darren Heitner—founder of Heitner Legal and one of the nation’s leading NIL experts—joins the show to break down the latest twists in college football's NIL landscape and what it all means for Michigan Football.

We dive into: The impact of the House v. NCAA settlement The role of the new College Sports Commission (CSC) and Deloitte's NIL Go platform What “legitimate business purpose” and “fair market value” mean for NIL deals Why Michigan’s patient NIL strategy is now paying off Champion Circle’s growing alignment with the University of Michigan Whether collective bargaining is the inevitable future The truth about the so-called “soft cap” How schools are adapting to the shifting rules around recruiting and collectives

Whether you're a Michigan Football fan, a recruiting junkie, or trying to understand how NIL is shaping the future of college athletics, this is a must-watch conversation.

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