As marketers, our job doesn’t end at getting people to our website. It’s when they perform a desirable action is when we actually hit our KPIs. If there’s one vehicle that can help us with this, it’s CRO. In this episode, we talk to Peep about CRO advice for businesses at each stage, trends in CRO, behavioral design, why process matters over tactics, and the right skills for a CRO expert.

Peep Laja is the Founder of ConversionXL, the CRO institute that helps you learn from the top 1% in the industry.