Influencer marketing is no longer just about follower counts—it’s about real impact, engagement, and authenticity. But how do brands cut through the noise, find the right creators, and build campaigns that drive actual ROI?

In this episode, Ankit Agarwal, Founder of Do Your Thng (DYT), India’s leading creator-first influencer marketing platform, reveals:

• The biggest mistakes brands make when working with creators
• How to find influencers who actually convert, not just look good on paper
• The shift from vanity metrics to real engagement & impact
• How brands can co-create content that doesn’t feel like an ad
• The future of influencer marketing & why micro-creators are winning

If you’re a brand, marketer, or founder looking to crack influencer partnerships, this episode arms you with the strategies to turn creator collaborations into real business growth.