Are you wasting marketing dollars?

More than likely, yes.

Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?

In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.

They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!