CREATION, REPORTING, AND ANALYTICS

Hope is not a strategy

Manage expectations (Is it full-time or part-time?)

Use a show site as the center of your purpose - Point to all outlets

Be consistent - publish regularly

Identify the area of interest you cover and validate its interest level

Use Google Trends to see if there is search volume for the topic you want to cover

Identify your audience

Target your audience

Measure the growth, Track your analytics on a schedule

Don’t put too much stock in analytics, none of the services have reliable numbers

PROMOTION

Take your message to other verticals like Radio, TV, live appearances

Create shorts for your podcast and post them everywhere

Use all relevant social media

Ask publishers and outlets to feature your podcast - pick your best episode

Get on other podcasts as a guest with relevance Have guests on your podcast regularly - leverage their influence and market

Reach out to celebrities and high-level guests who are a good fit.

Use a small ad budget to promote your best episodes

Have paid or unpaid promotions/ads in your podcast, other advertisers will be attracted

Encourage listeners to engage with you

Share your success when it happens, one rung of the ladder at a time.

Podcast management by www.globalcreativegroup.com