In this episode of BRANDED+, Ben Kaplan speaks with Ed Jennings, CEO of Quickbase, about how no-code technology is transforming industries like construction and manufacturing—and why focusing down, not broadening out, is the real key to scaling.

With experience leading tech companies through private equity-backed growth and market transformations, Ed shares:

• How no-code platforms empower non-developers to create software solutions.
• The biggest blockers to scaling a SaaS business—and how to overcome them.
• Why getting hyper-focused on a vertical is often more valuable than trying to serve everyone.
• How Quickbase is evolving to meet the needs of enterprise clients while staying agile.
• The future of enterprise SaaS, and why simplification and consolidation are the next big trends.

Ed breaks down hard-earned lessons on leadership, market strategy, and execution, offering practical insights for CEOs, founders, and business leaders.

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