Global Innovators in Business

The No.1 e-commerce platform in Africa – Interview with Francis Dufay, CEO of Jumia


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Francis Dufay, CEO of Jumia, a leading e-commerce platform in Africa. With proprietary logistics Jumia Logistics and JumiaPay fintech platforms, Jumia is able to seamlessly deliver the widest range of genuine products at low prices to the customer. Juia is also the first African startup that went public in NYSE. Today, it is active in 11 countries across Africa.


🎯 How did Francis transition from a seasoned e-commerce consultant to joining Jumia?

✨ How is Jumia transforming lives across Africa, especially in smaller cities, by providing better goods at better prices?

📈 How does Francis determine the best growth opportunity for the company? 

💸 What are the most popular products on Jumia?

🌱 Is Africa ready for e-commerce revolution?

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Global Innovators in BusinessBy Christopher Rathbun

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