Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all.
<a href="https://youtu.be/K8c3SWM57-8">Watch on YouTube</a>
<a href="https://druriley.com/the-nobel-prize-got-loss-aversion-wrong/">Read the full post</a>
Subscribe to Dru's Notes for a new episode every day.

Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

Loss aversion is called a cognitive bias. But the math says otherwise. A 50% loss requires a 100% gain to recover. Some losses have no recovery at all.
<a href="https://youtu.be/K8c3SWM57-8" rel="noopener noreferrer">Watch on YouTube</a>
<a href="https://druriley.com/the-nobel-prize-got-loss-aversion-wrong/" rel="noopener noreferrer">Read the full post</a>
Subscribe to Dru's Notes for a new episode every day.

The Nobel Prize Got Loss Aversion Wrong

I went from McDonald's to software consulting to a three-year mini-retirement to running a newsletter read by thousands. Along the way I started writing down the rules. One mental model day.

Share The Nobel Prize Got Loss Aversion Wrong

Sign up to save your podcasts

The Nobel Prize Got Loss Aversion Wrong

The Nobel Prize Got Loss Aversion Wrong