Even though sales are mainly about driving revenue and putting up the right numbers, one element must not be forgotten: the needs and interests of the customers themselves. Executive coach Lisa McLeod is here to discuss why businesses should embrace the noble purpose of providing a positive impact to everyone. Sitting down with Mark Cox, she explains why they should never see their target market as mere statistics but aim to make a real difference in their lives. Lisa also explains how a client-first mindset requires taking intentional action and showcasing your authentic self.