Non-alcoholic beer used to be a punchline—now it’s one of the fastest-growing segments in the industry. In this episode of Branded, host Ben Kaplan sits down with Andrew Katz, CMO of Athletic Brewing, the biggest name in the space, to break down how they turned a niche product into a mainstream success. From shifting consumer trends to innovative marketing tactics, discover how Athletic Brewing is reshaping the beer industry, one alcohol-free pint at a time.

If you think non-alcoholic beer isn’t for you, think again—this conversation just might change your mind.