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The non-tactical music tech founder with Mickey Shiloh
In this episode, Max Bernstein sits down with Michaela (Mickey) Shiloh a songwriter, entrepreneur, and founder of HRDRV, to unpack her journey from Grammy-winning songwriter to non-technical music tech founder. Mickey shares how she launched HRDRV (pronounced ‘hard drive’) on Wix in just a few hours, scaled it into a thriving artist community, and eventually rebuilt the platform using AI-powered no-code tools like Lovable and Claude.
The conversation dives deep into the realities of building software without a technical background, including hiring developers, navigating expensive agency relationships, and learning product design, back-end infrastructure, and security along the way. Mickey explains how modern AI tools have completely transformed her workflow and allowed her to independently build Version 4 of HRDRV.
Key Takeaways:
- Why Mickey built HRDRV to connect artists with creative services and sync opportunities
- How no-code AI tools like Lovable and Claude are changing software development
- The hard lessons of hiring agencies and managing developers as a non-technical founder
- Why community is the core reason artists stay on HRDRV
- How sync licensing can create major career breakthroughs for independent artists
- Why organic marketing and authenticity outperform expensive growth tactics
- The reality of “ignore culture” in the music industry and how responsiveness creates trust
- How artists can use curiosity and everyday problems to spark business ideas
Key Timestamps:
00:00 - The road trip that inspired HRDRV
01:22 - Building the first version using Wix, JotForm, and Trello
05:29 - Developer horror stories and expensive agency lessons
17:07 - Discovering Lovable and AI-powered no-code app development
20:27 - How Lovable and Claude work together to build software
24:31 - Building apps in a creative flow state
28:41 - Why technical engineers still matter in AI development
33:25 - What HRDRV actually does today
37:26 - Success stories from sync placements and artist growth
44:45 - The music industry’s “ignore culture” problem
47:28 - Organic marketing and growing through community
56:32 - Final thoughts and wrap-up
Follow Our Guest, Michaela (Mickey) Shiloh:
- Michaela (Mickey) Shiloh: https://www.linkedin.com/in/michaelashiloh/
- HRDRV LinkedIn: http://linkedin.com/company/hrdrv/
- HRDRV Website: https://home.hrdrv.com/
Follow the Host, Max Bernstein:
- LinkedIn: https://www.linkedin.com/in/mberns01/
- X: https://x.com/relationlco
Follow RELATIONL:
- Website: https://www.relationl.co/
- YouTube: https://www.youtube.com/@relationl
- LinkedIn: https://www.linkedin.com/company/relationl/
- Instagram: https://www.instagram.com/relationlco/
View all episodes
By Max BernsteinIn this episode, Max Bernstein sits down with Michaela (Mickey) Shiloh a songwriter, entrepreneur, and founder of HRDRV, to unpack her journey from Grammy-winning songwriter to non-technical music tech founder. Mickey shares how she launched HRDRV (pronounced ‘hard drive’) on Wix in just a few hours, scaled it into a thriving artist community, and eventually rebuilt the platform using AI-powered no-code tools like Lovable and Claude.
The conversation dives deep into the realities of building software without a technical background, including hiring developers, navigating expensive agency relationships, and learning product design, back-end infrastructure, and security along the way. Mickey explains how modern AI tools have completely transformed her workflow and allowed her to independently build Version 4 of HRDRV.
Key Takeaways:
- Why Mickey built HRDRV to connect artists with creative services and sync opportunities
- How no-code AI tools like Lovable and Claude are changing software development
- The hard lessons of hiring agencies and managing developers as a non-technical founder
- Why community is the core reason artists stay on HRDRV
- How sync licensing can create major career breakthroughs for independent artists
- Why organic marketing and authenticity outperform expensive growth tactics
- The reality of “ignore culture” in the music industry and how responsiveness creates trust
- How artists can use curiosity and everyday problems to spark business ideas
Key Timestamps:
00:00 - The road trip that inspired HRDRV
01:22 - Building the first version using Wix, JotForm, and Trello
05:29 - Developer horror stories and expensive agency lessons
17:07 - Discovering Lovable and AI-powered no-code app development
20:27 - How Lovable and Claude work together to build software
24:31 - Building apps in a creative flow state
28:41 - Why technical engineers still matter in AI development
33:25 - What HRDRV actually does today
37:26 - Success stories from sync placements and artist growth
44:45 - The music industry’s “ignore culture” problem
47:28 - Organic marketing and growing through community
56:32 - Final thoughts and wrap-up
Follow Our Guest, Michaela (Mickey) Shiloh:
- Michaela (Mickey) Shiloh: https://www.linkedin.com/in/michaelashiloh/
- HRDRV LinkedIn: http://linkedin.com/company/hrdrv/
- HRDRV Website: https://home.hrdrv.com/
Follow the Host, Max Bernstein:
- LinkedIn: https://www.linkedin.com/in/mberns01/
- X: https://x.com/relationlco
Follow RELATIONL:
- Website: https://www.relationl.co/
- YouTube: https://www.youtube.com/@relationl
- LinkedIn: https://www.linkedin.com/company/relationl/
- Instagram: https://www.instagram.com/relationlco/