Despite a growing focus on national identity in and outside the Nordics, the Nordic regional identity persists. The participants of this podcast explore what is takes to make a region consisting of numerous nation states a success, comparing it to other areas, such as the Baltics and Eastern Europe. An important concrete example that is discussed is an advert produced by Scandinavian Airlines in February of this year, which sought to deconstruct and construct identity markers of Scandinavia (Denmark, Norway, Sweden), and received a wave of feedback, both negative and positive. Listen to this podcast which starts its investigation with ideas of regional identity.

Be sure to also listen to the other nordics.info podcast on identity, which focuses more on national identity!
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