Note: This episode is from a live recording of UNRACKED, having aired on January 14, 2026.

Aram Grigorian, nutrition coach, co-host of the Other Side Lifestyle Podcast, and host of the Real Coaches Summit, joins Cooper Napoli to unpack coaching strategies for the general population.

In this episode, he breaks down:

• How to structure programs for clients who aren’t athletes and why traditional methods often fall short
• Where these strategies show up when working with clients facing stress, sleep debt, busy schedules, and low confidence
• The adjustments he makes when clients have a history of injury or negative fitness experiences
• The importance of building trust quickly and prioritizing adherence while maintaining high coaching standards

Aram also shares a standout moment on why coaching “normal people” can be more complex than coaching athletes, and how focusing on recovery, repeatability, and small wins drives long-term results.

This is general population coaching from someone who lives it every day.

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Watch the full video on our Youtube channel: https://www.youtube.com/playlist?list=PLWugDFLfxg9yEcS3hPXIMlupx9gmIFFDN

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