Fails and Fixins

The North Face


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When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results.

Produced by Digital Buzz

Hosted by Dave Plough

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Fails and FixinsBy Dave Plough

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