In this episode of Marketing Your Podcast, host Hector Santiesteban welcomes guest Lucas James to discuss how to monetize your podcast in a non-traditional way. Lucas shares his experience starting a marketing agency and launching a podcast called "How To Scale An Agency" that focuses on providing value to listeners rather than pushing sales. He explains how inviting guests onto the show and offering something of value on the back end can lead to higher opt-in rates and ultimately more revenue for your business. Hector and Lucas emphasize the importance of finding creative ways to monetize your podcast while still providing value to your audience. This episode is a must-listen for any podcaster looking to grow their show and make money doing what they love.

In This Episode, You'll Learn:

• 00:00:00 Lucas From The Marketing Space Shares His Journey And Marketing Insights On Linkedin And Twitter
• 00:02:19 From Startup To Success: Tips For Starting And Scaling A Marketing Agency
• 00:03:55 Unlocking Business Success With Access: How Interviews Can Be A Powerful Marketing Tool
• 00:05:57 Adding Value To Your Outreach: A Better Approach To Connecting With Prospects
• 00:06:38 The Power Of Podcasting: Building Traction And Finding New Opportunities
• 00:09:04 Short And Sweet: How Personal Podcasts Can Lead To Sales And Business Growth
• 00:11:19 Relationship Building: A Unique Approach To Sales And Networking
• 00:13:11 Telling Your Company's Story: Highlighting The Best Parts To Increase Sharing

Links And Resources:

• Lucas James on LinkedIn
• Twiz Website
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!